Jeffrey Katzenberg argued that AI will change filmmaking and creators should learn the tools while negotiating rules for consent, credit and compensation. His earlier claim that animation production costs and time could fall by 90% was a forecast, not a measured result. The new article also acknowledges painful job transitions while emphasizing human taste and judgment. As a relevant precedent, the 2023 Writers Guild of America agreement prevents AI-generated material from undermining writers’ credit and limits companies’ ability to require AI use. That past agreement should not be generalized as a rule currently governing every creative field.
Back to Tech
Katzenberg urges creators to learn AI tools and negotiate rights
Projected production-cost reductions are not established results; consent, credit and compensation need attention together.