Google is expanding AI Mode ads to India, Australia, Canada, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Brazil, Mexico and the UK are slated for later in the fourth quarter; this is not an announcement of availability in South Korea. In the US, ads are also expanding into follow-up questions within a conversation rather than appearing only after the initial query. Sponsored labels provide a cue for distinguishing commercial placements from the surrounding answer. Company-reported click performance should not be mistaken for evidence of answer accuracy or user benefit.
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Google expands AI Mode ads to ten more countries
US follow-up questions can also carry ads; South Korea is not included in this announcement.