Kyle Poyar’s 2026 B2B go-to-market guide proposes designing core acquisition methods, AI operating systems, buying signals and pricing together. The approach combines company context, reusable skills, orchestration and external connections with first-party data such as website and product usage. The author’s publicly accessible explanation describes a shift from seat access toward payment for work outcomes and says 37% of surveyed companies use hybrid pricing. The full original is subscription-restricted, so the account relies on the public introduction and companion articles; it does not guarantee results from a particular approach.