Marketing practitioner Pierre Herubel recommends choosing B2B YouTube topics around prospective customers’ search intent and buying stage rather than broad viewership. His approach expands topics tested on LinkedIn into longer videos, plans titles and thumbnails first, and links them to downloadable resources and follow-up emails. This is operating experience, not experimental proof of a guaranteed conversion rate. YouTube’s audience-retention guidance also recommends examining both drop-offs and replay points, so it does not justify placing a call to action at one fixed time in every video.