Etsy is tightening rules around AI use in listings. Physical products must include at least one unedited photograph against a real background, and other images must accurately depict what buyers receive. Functional guides such as patterns and recipes must be the seller’s own work and show an actual result. Bot-created listings are prohibited, but AI-generated art remains allowed with disclosure. The change is not a blanket AI ban; it focuses on accurate representation and responsibility for useful instructions.